Aligning sales and marketing teams in order to more effectively accelerate revenue growth will continue to be an important focus for all B2B companies this year. One way to ensure revenue leaders truly understand how to enable this transformation is for them to attend conferences together that provide content that empowers both Sales and Marketing to think differently about how they engage the modern buyer as well as how they leverage each other to be more effective in generating revenue growth.
Below are some of the best conferences this year that sales and marketing leaders should consider attending together to increase their ability to align their teams and build a deeper cross-functional relationship with each other. (Note: Conferences are listed chronologically.)
B2B Marketing Exchange (B2BMX) - February 24 - 26 (Scottsdale, AZ)
Although an event for marketing executives, the conference has an entire track dedicated to revenue growth and sales enablement. Also, a great way for sales leaders to network with marketing executives and learn how to leverage marketing better in their own organization.
All-access pass: $1,495
SaaStr Annual - March 10 - 12 (San Jose, CA)
***I will be speaking this year. Be sure to stop by my session!***
This is conference to attend if you want to hear from the very best in SaaS today. It is the largest non-vendor SaaS conference in the world and brings together 15,000+ SaaS executives, founders, VCs,and more. The event is all about community. It provides endless opportunities to share and learn with peers from every role, function, industry, company size, and beyond.
VIP Big Company Executives & VCs - Early Bird Discount: $3,094
Modern CX - March 23 - 26 (Chicago, IL)
***I will be speaking this year. Be sure to stop by my session!***
This conference focuses on Customer Experience (CX) and allows attendees to get access to rockstars across marketing, service, sales, and commerce. You can easily flow through different tracks to pick up some cross-functional learning and make powerful connections. With CX becoming more important that price and product, this is the place to be to learn how to deliver an exceptional CX for your target buyers.
Full Conference Pass - Early Bird Discount: $1,295
Unleash - April 7 - 9 (San Diego, CA)
Building the future of sales is the focus of this conference and that will take the help of marketing, operations, customer success, and more. This team behind this event is bringing in world class revenue leaders from some of the fastest growing companies and Fortune 500 leaders to help B2B revenue leaders transform the way they think about accelerating revenue growth in their companies.
Full Conference Pass - Early Bird Discount: $1,024
TOPO Summit - April 23 - 24 (San Francisco, CA)
If you want to join the world’s best marketing and sales organizations then this is the place to be. They done a great job of providing actionable content and insights across 6 different tracks. There is also a focus on providing significant opportunities for sales and marketing leaders to connect via countless networking and social events.
Early Bird Pass: $895
SiriusDecisions Summit - May 3 - 6 (Austin, TX)
I like this year’s theme of Feel The Energy: Aligning. Empowering. Performing because it focuses not only on improved alignment but also performing at a higher level. This event brings together sales and marketing leaders as well as product innovators and trendsetters.
Early Bird Rate (non-client): $2,995
Pulse - May 13 - 14 (San Francisco, CA)
This is the biggest Customer Success learning and networking conference in the world. With providing an amazing CX and reducing churn being at the top of the list of things to be focused on, this conference can provide both sales and marketing leaders something valuable to take back to their teams in that regard.
Full Conference Pass: $1,646
INBOUND - August 18 - 21 (Boston, MA)
Need time to step back and think about the big ideas that are going to transform your teams this year? Then, this is the event you need to be at. Sales and Marketing leaders can even sit next to each other for the entire event and be inspired together. Talk about “bonding time.”
All-Access 4-Day Pass - Early Bird Discount: $799
REACH - October 7 - 8 (Chicago, IL)
This is a conference created to be unlike any other that you’ve attended. G2 has taken an “un” approach by providing unbiased perspectives, uncensored sessions, and unexpected insights. The two-day-only event is also specifically designed for people who sell and market software. This is a great chance for tech/SaaS sales and marketing leaders to learn about the rapidly changing tech industry landscape, create meaningful cross-functional connections, and learn from industry peers facing similar challenges.
Pricing information coming soon.
The Sales + Marketing Alignment Summit - November, TBD (Chicago)
This event series is an intimate peer-to-peer learning opportunity for senior-level B2B sales and marketing leaders. It provides a chance to get together and discuss the most forward-thinking alignment strategies and actionable insights that drive revenue growth in the modern B2B economy. Panelists include informed perspectives from several different areas of the business to provide a more holistic view of what leaders need to be thinking about as they transform their teams into an aligned Revenue Engine.
Pricing information coming soon.
Dreamforce - November 9 - 12 (San Francisco, CA)
Beyond being probably the largest conference I have ever attended in my life, Salesforce brings together every aspect of their ecosystem all in one place. There are also a ton of opportunities to pick up some cross-functional learnings and make game-changing connections.
Pricing information coming soon.
Do you know of any other conferences that should be added to this list? Let us know! We are always looking for the best resources to help B2B sales and marketing leaders align their teams and achieve faster growth for their companies.
