Getting support for a Sales and Marketing Alignment effort can be really hard. I found this funny video that explains in very simple terms what Sales and Marketing Alignment really is all about. I think every CEO of a company that is experiencing misalignment should take a look. Although it's very comical, it highlights the fact that you can begin the journey to better alignment with some common sense stuff. And...the negative impact of misalignment on revenue is worth taking on an effort like this. [Tweet "Hey CEO! Sales-Marketing misalignment is killing your revenue growth"]
Once you have your CEO convinced, take a look at my article "Together at Last: How to Achieve Sales and Marketing Alignment" to create a game plan on what to do next.
Hope you enjoy!